Last updated: November 10, 2026

This Privacy Policy explains how Farmville Now (farmvillenow.com), operated by Heart of Virginia Communications / WFLO Radio (“we,” “us”), collects, uses and protects information when you visit our website, sign up for our newsletter, contact us or submit an event.

Information we collect

• Information you give us: your name, email address, and optionally phone number and birthday (month and day) when you join our newsletter; and your name, email, phone and message when you use our contact or advertising forms.
• Event submissions: events are submitted through our calendar partner, CitySpark. Information you provide there is governed by CitySpark’s own privacy policy.
• Automatically collected information: like most websites, we and our service providers collect device and usage information such as IP address, browser type, pages viewed and how you arrived at our site, using cookies and similar technologies.

How we use information

• To send our weekly newsletter and occasional updates you’ve asked for.
• To respond to questions, advertising inquiries and event requests.
• To run, secure and improve the website and understand which content is most useful.
• To measure and show advertising, including ads from local sponsors.

Cookies, analytics and advertising

We use services that may set cookies or collect usage data, including Google Analytics, Google Ads and Google Tag Manager, Meta (Facebook) Pixel, Jetpack/WordPress.com statistics, and our ad-management tools. These help us count visits, understand traffic and measure advertising. You can control cookies through your browser settings, opt out of Google Analytics at tools.google.com/dlpage/gaoptout, and manage ad personalization at adssettings.google.com and in your Facebook settings.

Email newsletter

Our newsletter is delivered by Mailchimp (Intuit). When you subscribe, your information is stored by Mailchimp to send you email. Every email includes an unsubscribe link, and you can unsubscribe at any time.

How we share information

We do not sell your personal information. We share it only with service providers who help us operate the site and newsletter (such as our hosting, email, calendar and analytics providers), when required by law, or to protect our rights and the safety of our users.

Third-party links and content

Event listings, ads and pages may link to other websites. We aren’t responsible for the privacy practices of those sites.

Children’s privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Your choices and rights

You may ask us to access, correct or delete the personal information we hold about you, or to stop sending you marketing email. Depending on where you live, including Virginia, you may have additional rights under applicable privacy law. To make a request, contact us using the details below.

Data security and retention

We use reasonable safeguards to protect your information and keep it only as long as needed for the purposes above or as required by law.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

Contact us

Heart of Virginia Communications / WFLO Radio
217 West Third Street, Farmville, VA 23901
Email: farmvillenow@wflo.net
Phone: 434-394-0923