Who we are

About Farmville Now

The free community events calendar for Farmville and the Heart of Virginia, from your hometown radio station, WFLO.

Our story

Ask anyone around Farmville what’s going on this weekend and you’ll get a dozen answers from a dozen places: a flyer at the grocery store, a Facebook post, a church bulletin, a sign on Main Street. Good events were happening every week, but people kept missing them.

In 2024, WFLO Radio set out to fix that. We launched Farmville Now, one free calendar where anyone can find what’s happening nearby and anyone can share their event. We built it with creative partner Ilsa Loeser, who shared our vision for a more connected community.

Today, organizers across eight counties post their events every day, and thousands of neighbors use Farmville Now to plan their week.

What you'll find

Our mission

To keep Farmville and the Heart of Virginia connected, by making it easy for every neighbor to find, share and show up for what’s happening in our community.

What we do

How it works

Organizers post

Churches, schools, businesses and neighbors add their events for free through our calendar.

We review

Our team checks every submission so listings stay local, accurate and family-friendly.

You find it

Events show up on Farmville Now, in the Thursday newsletter and on WFLO.

Farmville Now by the numbers

2,500+unique website visitors every month
4,500+page views every month
1,850+newsletter subscribers
43%newsletter open rate, with a 6.8% click rate

Where we cover

Farmville Now covers events within about 35 miles of downtown Farmville, across eight counties:

Prince Edward CountyCumberland CountyBuckingham CountyCharlotte CountyNottoway CountyLunenburg CountyAmelia CountyAppomattox CountyFarmvilleHampden-SydneyProspectRicePamplinGreen BayMeherrinBurkevilleCreweBlackstoneKenbridgeVictoriaKeysvilleCharlotte Court HouseDrakes BranchCumberlandDillwynBuckinghamAmeliaAppomattox

From WFLO Radio

Powered by your hometown station

Farmville Now is part of WFLO Radio and Heart of Virginia Communications. Our team works out of downtown Farmville, and many of the events you find here make it onto the air too. When you post on Farmville Now, you’re telling the whole community.

Visit or reach us

Visit

217 West Third Street
Farmville, VA 23901

Email

farmvillenow@wflo.net

Call

434-394-0923

Office hours

Monday–Friday, 6:30 AM – 4:00 PM

Get directions →

Thank you to our Community Partners

These local businesses keep Farmville Now free for everyone. Become a partner →

Thanks to our sponsors

Frequently asked questions

Farmville Now is run by WFLO Radio and Heart of Virginia Communications, based at 217 West Third Street in downtown Farmville.

Yes. Browsing the calendar, getting the newsletter and posting a basic event listing are all free.

Events need to be open to the public and relevant to the Farmville area. Every submission is reviewed against our Rules of Engagement before it goes live.

Our Community Partners and local advertisers keep Farmville Now free for everyone.

Post your events, sign up for the newsletter, share Farmville Now with a friend, or become a Community Partner.

Browse events by category

Never miss a weekend in Farmville

Get the best events delivered free every Thursday. One email, no spam.

Join Our Newsletter

Stay in the loop with our weekly newsletter, sent every Thursday! we’ve got all the events you need to make the most of your weekend.